The following questions will help you determine the technical requirements for your website. Once your requirements are identified you can then go about finding the right software to do it yourself, or the right designer with the necessary skills to develop it for you. What is the purpose of …
Read More »Attracting and Retaining Customers through Email Marketing
Successful e-newsletters – what is the secret? You should have an email newsletter providing valuable content to your customers. Here are some tips to help you create a more successful e-newsletter. E-news “from line” The “from line” should contain the key person’s name, the name of the newsletter, or …
Read More »The Importance of Having an Online Strategy
Your website and email address from another shopfront, advertisement, and contact point, through which you can make your information and services available 24 hours a day, seven days a week to the whole world. Consumers are looking to connect. They no longer trust bought advertising and turn off ads on …
Read More »What Makes a Good Website?
Using the right visual elements in your website can be a powerful way to enhance your message. Adding the wrong visual elements – or too many of them – can easily ruin what you have to say. Every element in your website should complement your message, not compete with it. …
Read More »Choosing a Business Name
Deciding on your business name can be a time consuming task. Once you have it narrowed down to a few possible choices it’s important to run a few checks to make sure it’s going to work for you. The first obvious check it to make sure no-one else has registered …
Read More »Australian Business Name Registrations
The best (and most cost effective) way to check and register your business name is through ASIC direct, there are a number of business name registrars online – they are all private enterprise and while their websites are a little simpler to use if you can persist with ASIC you …
Read More »Understanding the Jargon
Starting Online Module 1a: Understanding the Jargon Do all these terms make perfect sense to you? Click on the word to go straight to its definition and click here to download this handy guide Anchor Text AMP Accessibility API Backlink Bandwidth Below the Fold Black Hat/White Hat Blog Bootstrap Bounce Rate Breadcrumb …
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