Understanding the Jargon

Anchor Text

An anchor is the text you click on to move from one destination to another. This could be from one website to another or one section of a page to another.

AMP

AMP, or Accelerated Mobile Pages was launched as a joint initiative by Google to create simple mobile websites that load almost instantly. In 2021 Google announced that as long as you create great page experience and meet Google’s new ranking factors, it doesn’t really matter of you use AMP or not anymore.

Accessibility

Website accessibility about making sure websites are accessible and easily usable for everyone. This means ensuring all users are able to understand, navigate, and interact with a website’s functionality. It encompasses all disabilities which may affect how a user experiences your website. (W3C)

Accessibility is important for user experience and also SEO. Some government and corporate websites are required to meet certain levels of accessibility. The Web Content Accessibility Guidelines (WCAG) standards can provide ratings of website accessibility.

API (Application Programming Interface)

Application Programming Interfaces are software intermediaries that let two applications communicate with one another. You use an API every time you use an app like Facebook, send an instant message, or check the weather on your phone.

Bandwidth

Bandwidth describes the maximum amount of data transmitted over an internet connection in a given amount of time. (TechTerms.com)

Below the Fold

When newspapers used to be displayed on newsstands, the headlines and lead stories that appeared ‘above the fold’ were the most visible and considered prime ‘real estate’. Below the fold content was hidden from first view. Today, below the fold refers to the section of a web page that is only visible after scrolling down. (Optimizerly)

Black hat/White hat

Hackers can be categorized by the type of metaphorical “hat” they wear.
When you think of a hacker, you might picture someone eager to load your laptop with malware or maybe a shadowy figure locking up the computers of your town’s government offices and then demanding a ransom to unfreeze them.

Or maybe you imagine cybercriminals who steal the bank account, credit card, and Social Security numbers of thousands of victims, selling this information on the dark web. 

If you do, you’re picturing what are known as black hat hackers. These are the cybercriminals who generate headlines with ransomware attacks, steal information from companies and governments, and create data breaches that expose the credit card information of consumers.

But not all hackers wear a “black hat.” 

Some — known as gray hat hackers or white hat hackers — aren’t seeking to hurt others with their hacking skills. Instead, they might work with companies and governments to find security flaws in their computer networks. Or, if they do access vulnerabilities in these computer systems, they might report them to their owners, and then expect to be paid for their efforts.

White hat hackers are also skilled at breaking into networks and exposing vulnerabilities in the computer systems of major retailers, government agencies,  healthcare providers, and corporations. But these hackers use their powers for good  rather than evil. Also known as “ethical hackers,” white hat hackers can be paid  employees or contractors working for companies as security specialists that attempt to find security holes via hacking. 
(norton)

Blog

A blog, (taken from the word web-log) is typically used to promote the personal opinions and values of an individual or organisation. A blog allows the blog owner to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts. It’s an interactive environment which encourages feedback and can be a great marketing tool for businesses to add ‘personality’ to their brand and interact with their clients in a conversational mode.

Bootstrap

Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. (Wikipedia)

Bounce Rate

Bounce rate is an internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site. (Wikipedia)

Browser (or Internet Browser, Web Browser) 

A browser is the program you use to view information on the internet. Windows comes complete with a web browser called Microsoft Edge and is the most commonly used browser today. Other popular browsers are Google Chrome and Firefox.  Apple products come pre-installed with Safari.

Bump Product

An order bump is (usually) a low-dollar, impulse-buy product (or service) that doesn’t need much explanation. It appears on the checkout page and typically it’s just a matter of ticking a box to add the Order Bump to the order. It is the equivalent of the small items you see at the checkout intended for impulse-buying. (theCLIKK)

CCPA

The California Consumer Privacy Act (CCPA) grants consumers rights related to the collection, use and sale of their personal data—and prevents businesses from discriminating against them for exercising those rights. It applies to organizations that do business in California if they meet specific requirements.

Canonical URLs

A “canonical” refers to a “preferred” version of a web page. It tells the search engines which version of a web page is the correct one if there are a set of duplicate pages on your site. For example, if you have URLs for the same page ( example.com?dress=1234 and example.com/dresses/1234 ), Google chooses one as canonical. (Google Search Central)

Chatbots

A chatbot is software that allows an on-line chat conversation via text or text-to-speech, using pre-programmed or algorithmic learning responses to frequent questions. (Wikipedia)

CMS

CMS or a ‘Content Management System’ allows you to manage and control the content within your web site. Most CMS software is easy to use and allows you to add text, add and delete images and edit text in your web site and update immediately. You can normally have an unlimited number of pages, tabs and sub tabs in your hierarchy. Popular CMS software includes Joomla, Droopal and WordPress. Once a designer has set up your website using a CMS, you can then take control of your content from there.

Content

Any material, such as writing, video, or music, that appears on a website or other electronic medium. (Macmillan Dictionary)

Copy

Website copy is text that tells visitors what they need to know about a brand or the site. Website copy is on your home page, the about page, all products and service pages, primarily all your site’s other top-level pages. (Blu Mint)

Cornerstone Content

Cornerstone content is a high-value, foundational piece of content that is intended to help you start building traffic and brand awareness. It can be an be a single page, blog post, or article as well as a series of posts or articles. (Wordstream)

CPA (Cost per acquisition)

Cost per Acquisition, also known as Cost per Action or CPA, is calculated by dividing the total cost of conversions by the total number of conversions. Sometimes, a conversion is synonymous with a sale, but it can also be a click, a download, or an install. (Google Ads Help)

Cpanel

cPanel is an interface used as a control panel to simplify website and server management. cPanel allows you to publish websites, manage domains, organize web files, create email accounts, and more. Many web hosting companies supply cPanel to customers as part of their hosting package. (Heaven Hoster)

CPC (Cost per click)

Cost per click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click on an ad. CPC is also called pay per click (PPC). (Sprout Social)

CRM

Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. (Salesforce)

CSS (Cascading Style Sheets)

Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in HTML or XML. It is a simple mechanism for adding style (e.g., fonts, colors, spacing) to Web documents. (W3Schools)

CTR (click through rate)

CTR is the number of clicks that your ad receives divided by the number of times that your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%. (Google Ads Help)

Database

A database is an organized collection of structured information, or data, typically stored electronically in a computer system, that contain information, such as sales transactions, customer data, financials and product information.They collect information on people, places or things. (TechTarget)

DND

(Do Not Disturb) means all emails and SMS messages won’t be delivered to the intended recipient if this setting is on as they have opted out of your mailing list. It is against the SPAM act to continue to message them and you could be prosecuted if you do. It’s important to keep the people that choose to opt-out of your mailing list still on your mailing list so they don’t accidentally get added again later down the track and their preference to opt out is kept in your records.

DNS

The Domain Name System (DNS) is the phonebook of the Internet. DNS translates human readable domain names (for example, www.amazon.com) to machine readable IP addresses (for example, 192.0.2.44). (Amazon)

Domain Name

A domain name is basically a name given to a website. Each domain name is unique and typically acts as the web address of a website’s home page. For example, the domain name of this website is www.superonlinetrainining.com.au. Domain names are issued by a domain name registry on a first come first served basis

DOS

A denial-of-service (DoS) attack is a type of cyber attack in which a malicious actor aims to render a computer or other device unavailable to its intended users by interrupting the device’s normal functioning. DoS attacks typically function by overwhelming or flooding a targeted machine with requests until normal traffic is unable to be processed, resulting in denial-of-service to addition users. A DoS attack is characterized by using a single computer to launch the attack.
(cloudflare)

DPI

DPI, or dots per inch, is a measure of the resolution of a printed document or digital scan. The higher the dot density, the higher the resolution of the print or scan. Typically, DPI is the measure of the number of dots that can be placed in a line across one inch, or 2.54 centimeters. (DME)

e-business

The term ‘e-business’ means using the Internet to do business. Each time a business uses the Internet to conduct business it is engaging in e-business.
It can happen in a number of different ways, for example, when a company receives an order by email or an enquiry about prices.

e-commerce

The term ‘e-commerce’, which is widely used, is not as broad a term as e-business. It refers to using the Internet to order and/or pay for products or services. e-commerce is a subset of e-business.

Embed

Embed means to integrate external content into another website or page. You embed something when you place a block of code — called an embed code — into the HTML editor of another website. A common example is to show YouTube videos directly on your website. (Hubspot)

Facebook pixel

A piece of code for your website that lets you measure, optimise and build audiences for your Facebook advertising campaigns. (Facebook)

Favicon

A favicon is a graphic image (icon) associated with a particular Web page and/or Web site. Many recent user agents (such as graphical browsers and newsreaders) display them as a visual reminder of the Web site identity in the address bar or in tabs. (W3C)

Follow/No Follow

Dofollow backlinks and nofollow backlinks are two ways of identifying a link and telling Google how to associate the website you are linking to your website. Dofollow links are a way to pass on authority to a website, while a nofollow link does not pass on link juice.

GDPR

The General Data Protection Regulation 2016/679 is a regulation in EU law on data protection and privacy in the European Union and the European Economic Area. GDPR governs the way in which we can use, process, and store personal data (information about an identifiable, living person). It applies to all organisations within the EU, as well as those supplying goods or services to the EU or monitoring EU citizens. (Europa.eu)

gTLD’s

Generic top-level domains are one of the categories of top-level domains maintained by the Internet Assigned Numbers Authority for use in the Domain Name System of the Internet. A top-level domain is the last level of every fully qualified domain name. For example, .org stands for ‘organization’. (Wikipedia)

GUI (Graphical User Interface)

The graphical user interface is a form of user interface that allows users to interact with electronic devices through graphical icons and audio indicator such as primary notation, instead of text-based user interfaces, typed command labels or text navigation. (wikipedia)

Geotagging

Geotagging is the process of adding geographic coordinates to media based on the location of a mobile device. Geotags can be applied to photos, videos, websites, text messages, and QR codes, and could also include time stamps or other contextual information. (Wikipedia)

GMB/GBM

Your free Business Profile on Google My Business (GMB) helps you drive customer engagement with local customers across Google Search and Maps. (Google)

HIPPA

HIPAA laws are a series of federal regulatory standards that outline the lawful use and disclosure of protected health information in the United States. HIPAA compliance is regulated by the Department of Health and Human Services (HHS) and enforced by the Office for Civil Rights (OCR). For Australia, similar compliance would be the Privacy Act.

Hosts/Hosting

When a web page has been designed and developed it must be transferred to a server, or a host server, so that it is available to the rest of the world over the Internet. You can’t simply build a website and keep it on your computer and expect it to be available for others.
A host is simply a computer (or server) that has a constant, high-speed connection to the Internet 24/7/365. Depending on your needs, a hosting plan can cost anywhere between $10 and $200 per month. The two main hosting types for business are:

Shared Hosting

If you have a simple website, or a small e-commerce website the best hosting choice would normally be a shared server. Your site is placed on a high speed server owned by the hosting company and it’s just like leasing a shared office space as other websites are hosted on the same server. Only a section of the server is yours, it is secured for you with passwords access and the hosting company normally manages the day to day running of the server and backups and maintains the hardware. You can experience slow load times for your website if another site on the same server is suddenly drawing more of the server’s bandwidth. Other sites on the same server can affect your site’s performance and in these cases the hosting service will normally transfer the site to a dedicated server.

Dedicated Hosting

This is also known as a dedicated server. This type of hosting allows a business owner to rent an entire server. This server is not shared with anybody. This is more flexible than a shared server as you have full control and you don’t share the bandwidth allowance with any other websites. You can manage the server and the administration side, i.e. backups, however, this can also be managed by the hosting company if required, however, you may be required to pay a little extra for them to provide ongoing technical support and backups. The benefit of dedicated hosting is your server speed and access is not affected by any other business using the same resource. You would normally only require a dedicated server if you have high traffic to your site and response times for your users is a priority.

H1, H2, H3

Headings in website copy help the search engines and users more easily scan content by breaking up sections on a page. H1 = Main keywords and subject matter, what the overall post is about. H2 = Sections to break up content, using similar keywords to the H1 tag. H3 = Subcategories to further break up the content, making it easily scannable, and so on to H6.

HTML

HTML (Hypertext Mark-up Language) is code used for creating web pages. HTML code provides basic information for the formatting and functions of web page content including text, images, hyperlinks, form fields and buttons and is look and behave the way it does. one programming format that is used to make a website

JavaScript

JavaScript, often abbreviated JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. Over 97% of websites use JavaScript on the client side for web page behaviour, often incorporating third-party libraries. (Wikipedia)

Keyword/keyphrase longtail and short tail keywords

A keyword is a word used to find related web pages on an internet search engine. For example, if you are looking for a page providing information on website training, you could type in the keywords ‘website training’. The search engine’s role is to provide a list of websites that are relevant to the keywords.

Metadata

Metadata is the information that defines and describes data. It is often referred to as data about data or information about data because it provides data users with information about the purpose, processes, and methods involved in the data collection. Some examples of basic metadata are author, date created, date modified, and file size. Metadata is also used for unstructured data such as images, video, web pages, spreadsheets, etc. (TechTarget)

Meta tag

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Example of meta tags include the <title> and <description> elements. (Wordstream)

NBSP (Non-Breaking Space)

In word processing and digital typesetting, a non-breaking space, , also called NBSP, required space, hard space, or fixed space (though it is not of fixed width), is a space character that prevents an automatic line break at its position. Non-breaking space characters with other widths also exist. (Wikipedia)

Name Servers

A nameserver is a type of DNS server. It is the server that stores all DNS records for a domain, including A records, MX records, or CNAME records. Almost all domains rely on multiple nameservers to increase reliability: if one nameserver goes down or is unavailable, DNS queries can go to another one. (Cloudflare)

Omnichannel Messaging

In Omnichannel messaging, that means delivering seamless, continuing conversations,across all messaging platforms. For example: A prospect receives an SMS message with an offer and responds. The same prospect sends a new inquiry via Facebook, or WhatsApp. (SMS-Magic)

Open Source

Open-source software is computer software that is released under a license in which the copyright holder grants users the rights to use, study, change, and distribute the software and its source code to anyone and for any purpose. (Wikipedia)

OTP (One Time Password)

A one-time password, also known as a one-time PIN, one-time authorization code or dynamic password, is a password that is valid for only one login session or transaction. (Wikipedia)

Parallax

Parallax scrolling is a computer graphics technique used by web designers to create a faux-3D effect. As users scroll down a webpage, different layers of content or backgrounds move at different speeds, and this creates an optical illusion. (Adobe)

Payment Gateways

A payment gateway is a technology used by merchants to accept debit or credit card purchases from customers. The term includes not only the physical card-reading devices found in brick-and-mortar retail stores but also the payment processing portals found in online stores. Examples are PayPal, Amazon pay, Skrill, and Stripe. (Investopedia)

PHP

PHP is a popular general-purpose scripting language that is especially suited to web development. (PHP.net)

Pingbacks/Trackbacks

Pingback is a tool in your blogging software that when selected means you will be able to track anyone who links or refers to your articles or blog posts – you will receive a notification each time someone ‘links’ or references your content.

Trackback allows other people to quote and refer to your content with links back to your content and is another method of allowing you to track who is referencing and linking to your articles and blog posts.

Pipelines

On any Software Engineering team, a pipeline is a set of automated processes that allow developers and DevOps professionals to reliably and efficiently compile, build, and deploy their code to their production compute platforms. (BMC)

Pixel

A pixel is represented by a dot or square on a computer monitor display screen. … For example, a 2.1 megapixels picture contains 2,073,600 pixels since it has a resolution of 1920 x 1080. The physical size of a pixel varies, depending on the resolution of the display. (Techopedia)

Plugin

A plugin is a software component that adds a specific feature to an existing computer program. In WordPress a plugin is a piece of software containing a group of functions that can be added to a website. They can extend functionality or add new features. They make it easier for users to add features to their website without knowing a single line of code. (Wikipedia)

.png

PNG, or Portable Network Graphics (image filetype) is a type of file that allows an object to be placed into software with a clear background or as a partially transparent image, making it especially useful when creating a graphic from multiple layers, as is the case in branding and logo design. (IT Pro)

Portal

Portal is a term, generally synonymous with gateway, for a World Wide Web site that is or proposes to be a major starting site for users when they get connected to the Web. (TechTarget)

Pay Per Click

Pay Per Click (PPC) is the term used for paid advertising on the internet. Advertisers pay the owner of the site only when their ad is clicked, hence the term “Pay per click”. The advert may be viewed a large number of times, but the advertising will only pay if someone clicks on the ad. With search engine advertising – like Google, advertisers bid on keyword phrases relevant to their target market to gain prime position for their ad or website through that search engine. The more you pay the higher your ranking in most cases. Paid ads normally appear as sponsored ads on the very top of the Search Page and in the right hand column. These ads are typically pay per click ads.

Redirects

A redirect is a way to send both users and search engines to a different URL from the one they originally requested. The most commonly used redirects are 301 and 302. If content has moved permanently, use a 301 redirect. If it has moved temporarily, use a 302 redirect. (Moz)

RSS

RSS (Real Simple Syndication) is a way of showing content (news, articles, pictures, music, videos) without having to go to different web addresses to get it. Say you want read the latest news from the Margaret River Mail, or you have a favourite website that you don’t want to miss updates from, normally you would have to keep checking the website.

By subscribing to RSS, you don’t have to keep visiting the site to get the latest information, they will send it to you via email or directly to your computer after you ‘subscribe’, so you never have to miss an important bit of information or news again.

You can subscribe for free by clicking on the icon/image on a website that offers it and you can receive updates on their news and articles as they are published via your email inbox or your Feed Reader Software installed on your computer.

Remarketing

Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website. (Dynamic Yield)

Resolution

Screen resolution refers to the clarity of the text and images displayed on your screen. At higher resolutions, such as 1600 x 1200 pixels, items appear sharper. CRT monitors generally display a resolution of 800 × 600 or 1024 × 768 pixels and can work well at different resolutions. (Microsoft)

Responsive Layout

Responsive web design is an approach that allows design across various devices (mobile, desktop, tablet, etc.) and suggests design should respond to the user’s behavior based on screen size, platform and orientation. Flexible grids are foundational elements of responsive design. (Adobe)

SAAS

Software as a service is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as “on-demand software” and Web-based/Web-hosted software. (Wikipedia)

Search Engine

A search engine i.e. Google, Ask, Bing, Yahoo etc., is used for finding websites and relevant information based on certain keywords a user might type in. Google is currently the most popular search engine.

SEO (Search Engine Optimisation)

Search Engine Optimisation involves developing strategies to improve a web page’s chances of being found by internet users when they type certain keywords into a search engine. It is the term referred to when you are trying to improve your websites natural/organic position in a search engines ranking.

SEO Onpage and Offpage

Off-page SEO refers to factors outside your website that have an impact on your ranking, such as backlinks from other sites. On-page SEO refers to factors on your own website that you can control. Taking into account the amount of exposure something gets on social media, for example, it also includes your promotion methods.

SERP

A search engine results page (SERP) is the page you see after entering a query into Google, Yahoo, or any other search engine. (Mailchimp)

Servers

A server is a computer connected to a network of other workstations called ‘clients’. Client computers request information from the server over the network. Servers tend to have more storage, memory and processing power than a normal workstation. (PROMax Systems)

Sitemap

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. (Google Search Central)

Slug

A slug is the part of a URL that identifies a particular page on a website in an easy-to-read form. In other words, it’s the part of the URL that explains the page’s content. For this article, for example, the URL is http://blog.expressbusinesssystems.com/understanding-the-jargon/, and the slug is ‘ understanding-the-jargon’. (Yoast)

Social Networking

A social network is an online community that brings together people with shared interests. Be it social, environmental, political, technical, or a community built around people’s passion or hobbies. It provides a level of interaction that is not normally available online through static websites.

People can share photos, music, videos, chat, swap ideas, support and forge friendships online through a network of likeminded people. Face book and Twitter are both social networking sites and there are numerous sites built around one common interest – i.e. Trailtalk is a social networking/community site for people who love to explore the many walk, bike, horse riding, drive and canoe trails around WA. A place to share their experiences, advice, photos and videos. The new Margaret River Community website is also another social network based on a common theme. Members can interact on a number of levels including finding and rating local businesses, list items for sale in the classifieds, look for jobs, share photos and videos of the region, discuss current regional topics, find information on local groups, link up with friends and chat to other members through an online chat room all these activities.

Source Code

Source code is the list of human-readable instructions that a programmer writes—often in a word processing program—when developing a program. The source code is run through a compiler to turn it into machine code, also called object code, that a computer can understand and execute. (ThoughtCo)

Spam

Spam is an abuse of electronic messaging systems such as email and instant messaging and refers to uninvited, unexpected or unwanted marketing messages, advertising or contact delivered via email. It does not necessary mean it has been sent in bulk – even one email sent to someone who has not ‘opted in’ or expects to hear from your business is considered Spam. Under the Spam Act (2003) it is illegal to send, or cause to be sent, ‘unsolicited commercial electronic messages’ that have an Australian link.

SSO (Single Sign On)

Single sign-on (SSO) is an authentication method that enables users to securely authenticate with multiple applications and websites by using just one set of credentials. (OneLogin)

SSL (Secure Sockets Layer)

SSL stands for Secure Sockets Layer, a security protocol that creates an encrypted link between a web server and a web browser. Companies and organizations need to add SSL certificates to their websites to secure online transactions and keep customer information private and secure. (kaspersky)

Style Guide

The style guide organizes how companies share their brand personality and identity with their customers and audience. It is a document that contains rules and guidelines for a company. This consists of several elements, such as voice, tone, and style. Consider the example of an employee creating and publishing content. By creating a style guide, the business establishes a consistent brand and voice for all those who interact with it.

An effective style guide is a compass that enables companies to maintain a consistent presence internally and externally.

Subdomains

In the Domain Name System hierarchy, a subdomain is a domain that is a part of another domain. For example, if a domain offered an online store as part of their website example.com, it might use the subdomain shop.example.com (Wikipedia).

Tagging

Tags are simply labels used to describe a piece of information on the internet; be it a web page, a digital photo, or another type of digital document. Organizing digital images by labels and categories has been around for quite some time, it just wasn’t called “tagging” until fairly recently. Tagging is the practice of adding a keyword to the properties of a file, photo or image. In some sites – like Flickr – (photo sharing site) you can search by these ‘tags’ or keywords to find relevant photo’s.

It’s commonly used in social media – i.e. Facebook – where people ‘tag’ other people in photos, i.e. members add the names (keywords) of people in the photos as they upload them and this then becomes a hyperlink that is used to connect people through Facebook, and other Social Networking Sites i.e. members will receive a message to say member x has tagged you in a photo.

TLD (Top-Level Domain)

A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet after the root domain.[10] The top-level domain names are installed in the root zone of the name space. For all domains in lower levels, it is the last part of the domain name, that is, the last non empty label of a fully qualified domain name. For example, in the domain name www.example.com., the top-level domain is com. (Wikipedia)

Triggers

Triggers are simply commands that specify where and when tags should be fired.

Tags fire in response to events. In Google Tag Manager, a trigger listens to your web page or mobile app for certain types of events like form submissions, button clicks, or page views. The trigger tells the tag to fire when the specified event is detected. Every tag must have at least one trigger in order to fire. (Google Tag Manager)

Two Factor Authentication (2FA)

Two-factor authentication (2FA) is an extra step added to the log-in process, such as a code sent to your phone or a fingerprint scan, that helps verify your identity and prevent cybercriminals from accessing your private information. … A good example of two-factor authentication in the real world is an ATM card. (Norton)

Ui/Ux

UX (user experience) and UI (user interface) are two interdependent terms. While UI generally deals with the interaction between users and computer systems, software and applications, UX deals more generally with a user’s overall experience with a brand, product or service. (Masters in Data Science)

URL

Every web page on the internet can be found because it has a unique address. This unique address is known as the URL (or Uniform Resource Locator). The URL may also be referred to as a web address, a website address or a web page address. Generally URLs include a domain name of the website. Normally, the URL of a webpage is shown in the address bar of a web browser while that page is being viewed i.e. the red circled area in the picture below contains the URL

Webhooks

A webhook in web development is a method of augmenting or altering the behavior of a web page or web application with custom callbacks. These callbacks may be maintained, modified, and managed by third-party users and developers who may not necessarily be affiliated with the originating website or application. (Wikipedia)

Web Spider

The major search engines gather information about web pages via algorithms or programs known as web spiders. The way the web spiders navigate from page to page is called spidering or crawling and they crawl from page to page via the hyperlinks contained on the websites they are visiting. Visits from search engine web spiders is usually desirable as they are what keeps the search information about your website stored by the search engines up to date and relevant.

Widgets

A software widget is a relatively simple and easy-to-use software application or component made for one or more different software platforms. A desk accessory or applet is an example of a simple, stand-alone user interface, in contrast with a more complex application such as a spreadsheet or word processor. (Wikipedia)

Workflows

A workflow consists of an orchestrated and repeatable pattern of activity, enabled by the systematic organization of resources into processes that transform materials, provide services, or process information. (Wikipedia)

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